A life of impact usually starts with steps so small they seem silly; so small that the momentum of our life always seems to carry us away from them. It’s only when we Rally together that we’re able to overcome that momentum, reject our tendency toward apathy and impact our city, world and selves for good.

Downtown Credo is that Rally in Orlando. We focus our impact through four key Partnerships: the downtown and Parramore branches of the Central Florida Boys and Girls Clubs, New Image Youth Center, Green Up Orlando and Keeping Orlando Beautiful.

Rally Makers

About Rally Makers

Problems are real. They warrant innovative approaches that yield sustainable solutions. To make the impact that matters we have to rally together. We have to bolster the ideas that bring out the best of us. They more than just our dollars, they need our ideas too. Together we can impact our city, our world and ourselves for good. We can make the Rally we need.


Individuals, groups or corporations will make tax-deductable donations of $5k annually to Downtown CREDO.


Enterprises will be awarded $5k or $20k. Funds will be contingent on cooperation in the mentor aspect of the program.


Organizations will be evaluated in these ten key areas, and then mentored in the ones where they are weak. Financial management. Fund development. Information Technology. Marketing, communication. Program outcomes, evaluation. Human Resources. Mission, vision, strategy. Legal affairs. Leadership development. Board leadership.

Application – who’s qualified

The Rally Makers are focused on accelerating the emergence and success of new social enterprises. A social enterprise is any organization that exists to solve a social, environmental or economic problem and has an earned income stream in it’s business model.

Successful candidates will have demonstrated creativity, persistence, and entrepreneurship. Their enterprises will have the potential for significant impact on real problems and have a road map to financial viability. They will emerge from and/or serve Central Florida. The application below is the first step toward acceptance into the Rally Makers incubator. Successful applicants will be contacted for a face to face interview. The best candidates from the interviews will be selected to pitch at either the fall or spring “pitch nights.”

In order to be considered for the Fall 2016 pitch night applications must be submitted by September 30th.

Rally Maker 2016 application

Rally Makers Profiles


Josh Brown is the founder and CEO of PowerDMS, a SaaS (Software-as-a-Service) company headquartered in downtown Orlando. PowerDMS provides its customers a software solution to manage crucial documents and industry standards, thereby helping reduce risk and liability. In 2000, while working in IT at the Hernando County Sheriff’s Department, Josh identified the need for paperless policy and procedure management and wrote the original code for what is now the PowerDMS software, serving over 1,400 customers.

Today, Josh provides the company vision and is the champion for its unique culture, enjoyed by over 60 employees. In addition to Josh’s dedication to PowerDMS’s customers, employees and evolution of the software, he also has a passion for Orlando’s technology and arts communities. Josh serves as Vice President on the board of Orlando Tech; is a member of Rally Makers; and volunteers his time in support of new technology initiatives at the Dr. Phillips Center for the Performing Arts.

Entrepreneurs in Action (EIA) is an opportunity for experienced serial entrepreneurs to work together to provide expert advice on existing social enterprise and nonprofit business strategies that are ready to move to a new level. The nonprofits considered for this initiative will be identified through our Nonprofit Search.

EIA’s current focus is on organizations that are redefining the way they do business through revenue generation, merger and acquisition activity, and entrepreneurial business practices. Once a project is selected, the team will decide what it takes to move the project forward — expertise, advice and recommendations; grant money; or a combination of both. EIA is a laboratory for new ideas and solutions for the greater good of the Central Florida community.

Rob Panepinto, President of Florentine Strategies, serves as the Chair for EIA.


I was born and raised in Central Florida and now live in downtown Orlando. I went to college at Florida State University, attended graduate school at UCF, and currently work for the Orlando Magic. From all the ways I have witnessed service (social, religious, institutional, corporate) I have adopted the CREDO because downtown CREDO focuses on serving the community well. I enjoy learning about what true service looks like and acting on it in the community call home. Though I spend a majority of my time in Orlando…I love an adventure. I can be dared to do many things including serving on the board for downtown CREDO.


Engineering and Leadership have always been my gig. In my lego years, I was always very practical with what I built. Instead of the traditional castle or spaceship, I built things like a motorized crank that could quickly wind up the rubber band driven propeller on my balsa wood airplane, or a model transmission so I could experiment with various gear ratios. Things haven’t changed much over the years. I am very passionate about building meaningful things with others and I tend to find product design and innovation to be most exciting. As the CTO at PowerDMS, I get to live out that passion every day as I work alongside amazing people to craft solutions in the software-as-a-service industry.

As for my personal life, some of my current hobbies include scuba diving, football, fishing, hiking and anything that gets me outdoors. I am also a husband, son, brother, uncle, and friend. Genuine relationships and memorable life experiences are at the top of my priority list. This has led me on many adventures with loved ones, often times visiting foreign lands and connecting with people from different cultures. It’s super important to me to get out of my own little world from time to time and get a fresh perspective on life. I believe this has helped me not only in building my personal relationships and knowledge, but also in the way I do business. I strive to live an integrated life, that is, not to view work and home life as two separate entities, but marrying the two by finding purpose in each of them for one another.


Our name is taken from the Japanese word “keiro”, which means “process.” Our advisors have been managing money for over 25 years and we know that without a tested, refined process, we’re nowhere. After all, plans are great, but they mean nothing unless there’s a solid, verified, trusted process in place to make it happen.

We’re a tightly-knit team of financial planning professionals led by Scott Brown, a 25 year veteran of the business. We handle high net-worth individuals, 401k’s, endowments and most anyone who’s serious about planning for retirement.

Liberty Investment Properties, Inc. is a privately held real estate investment, development and management firm focused on income producing assets and related equity and debt investments on behalf of both individual and institutional investors.

With a highly qualified team that brings a wealth of knowledge and experience to all stages of the investment process. Liberty is committed to excellence and integrity in every aspect of its business.


Nick serves as a facilitator for business development and execution of all real estate services for CNL’s religious, educational and not-for-profit specialty real estate division and manages CCRE’s creative and marketing team that supports the entire platform. He is the exclusive real estate provider for the Evangelical Christian Credit Union’s (ECCU) REO portfolio, marketing across the country more than 20 assets consisting of churches, school, vacant land, office, retail and residential and Asset Manager for more than 65 assets throughout the United States for the Lutheran Church Extension Fund (LCEF). Nick developed a transparent marketing platform that created fair and public policy procedures for analysis and disposition of the Atlanta Public School System’s surplus real estate and was instrumental in securing the exclusive listing of 13 properties for the Archdiocese of St. Louis. The portfolio consisted of 560,000 SF of building and 90 acres of land, which were sold at or above appraised value.

Nick received his B.S. in Marketing, University of Central Florida, Cum Laude and is a Licensed Real Estate Agent in Florida and Georgia



Stephanie Dang Murphy is a managing director at SunGate Capital, a boutique private equity group. She is responsible for leading investment efforts and implementing government affairs initiatives. Prior to joining SunGate, Stephanie served as a national security specialist in the Office of the Secretary of Defense where she received numerous awards for her distinguished service, including the Secretary of Defense Medal for Exceptional Civilian Service. Previously, Stephanie was a strategy consultant at Deloitte Consulting.

Stephanie is a term member of the Council on Foreign Relations and an alumna of the Atlantic-Brucke Young Leaders Program. She holds an M.S. in Foreign Service from Georgetown University and a B.A. in Economics from the College of William and Mary.

Heath joined Insurance Office of America in 1996. He attended Liberty University where he majored in Business Administration and played football for the Liberty University. Heath currently holds the (2-20) Property and Casualty General Lines and (2-18) Life & Health Life (including variable annuity) insurance licenses. Heath has been married to his wife Abby for 11 years and they have a 7 year old son and a 3 year old daughter. Heath’s interests include spending time with his family, working out, running, and he is an avid Pittsburgh Steelers fan. Heath is a Member of The Seminole State College Foundation Board, Board of Elders Grace Church of Longwood, Advisory Board of Lifework Leadership Orlando and President of the IOA Foundation.


John Rivers’ diverse career experience spans two decades and ranges from managing a billion-dollar pharmaceutical distribution operation to opening one of the fastest-growing new restaurants in the southeast with his Texas-inspired 4Rivers Smokehouses in Winter Park, Winter Garden, Longwood, East Orlando, Jacksonville and Gainesville, Florida.

Rivers ended a 20-year career in Healthcare as the President of CuraScript Specialty Distribution where he managed a $1.4 billion pharmaceutical operation. Positions leading up to this included leading strategic growth and business development efforts with Johnson and Johnson and American Home Products subsidiary, Sherwood Medical, each fine-tuning his experience in business modeling, stragegic plan development and leadership skills.
Rivers’ experiences parlayed into the business strategies for his new company, 4R Restaurant Group LLC, the parent company of 4R Smokehouse that operates 5 Smokehouse restaurants in Florida, and 4R Signature products that manufactures and distributes the 4R line of sauces, rubs and smoked brisket throughout the Unites States. Brand awareness for 4 Rivers began with the launch of the “BBQ Ministry” in 2004 when Rivers hosted a BBQ fundraiser to support a local family facing the increasing medical bills of their young daughter’s battle with cancer. A dedication to supporting local schools, churches and charitable organizations resulted from this one event that has remained at the core of the 4R companies.

Rivers’ concept immediately garnered recognition resulting in the invitation to cook at the prestigious James Beard House in New York City and four consecutive invitations to present at the 2011-2014 Food Network South Beach Wine and Food Festival. Rivers is scheduled to launch his first cookbook, “The Southern Cowboy” in the fall of 2014 and has appeared on NBC and FOX morning shows as well as The Good Life Network. Among others, Rivers has been celebrated nationally on Food&Wine.com, and in Cigar Aficionado, Restaurant Business, FOOD Magazine, Cooking Light Magazine in Paula Deen Magazine and was most recently named as a finalist for the 2014 Ernst and Young Entrepreneur of the Year Award.

Always evolving, John Rivers hatched a new concept, The Coop, a southern-inspired, fast-casual concept located in Winter Park, Florida, in April 2014.
Rivers is a graduate of the Florida State University College of Business. He serves on the boards of numerous school and community-based charitable organizations and resides in Winter Park, Florida, with his wife Monica and two children, Jared and Cameron.

Summer Rodman is the third generation owner of Amazon Hose & Rubber Company, a 96 year old industrial distributor of hoses and fittings. With 70 employees and three locations, the Orlando Business Journal has recognized Amazon as an outstanding family and women owned business.

Summer was born in Miami, FL and spent much of her childhood living aboard boats.  The family moved to Orlando in 1981 to open the Orlando location of Amazon.  Summer lives in College Park with her husband Steven.

Michael C. Shindler is President of Four Corners Advisors, Inc. (FCA), a hospitality transactions consultancy and advisory firm he established in June 2007 and relaunched in May 2014. FCA provides strategic, transactional and asset management services to developers in the conception, programming, planning and negotiation of hotel transactions and restructuring and workout services to lenders and borrowers for hotel loans. From February 2010 through early May 2014, he was Executive Vice President, Hotels and Casinos, for Hard Rock International. As Executive Vice President, he oversees the global development function for hotel and casinos, as well as the strategic and day-to-day management of the existing assets within the brand’s current licensed and franchised portfolio and any new assets derived from the growth of the portfolio. Prior to forming Four Corners Advisors, Mr. Shindler’s career arc involved positions of increasing responsibility in the hospitality transactions industry, working with a hospitality brokerage and consulting boutique (October 1996 to June 1999), Mandarin Oriental Hotel Group (July 1999 to May 2002), RockResorts International, LLC/Vail Resorts Lodging (May 2002 to October 2003), and Las Vegas Sands Corp. (May 2006 to June 2007). These positions were interspersed with positions at Hyatt Hotels Corporation (November 2003 to April 2006), as Senior Vice President—Acquisitions and Development (International), and, from 1986 to 1996, Hyatt Development Corporation, beginning in October 1986 as Associate General Counsel and ending in October 1996 as Senior Vice President, where he headed the domestic Development group and was a member of the Hyatt Hotels Corporation Managing Committee. Before joining Hyatt, Mr. Shindler held senior development positions with a major real estate syndication firm (May 1984 to October 1986). Mr. Shindler practiced law in Chicago He received his Juris Doctor from Washington University in St. Louis and an AB in Political Science from the University of North Carolina.

Ben received both his Masters of Science in Taxation and CPA at the age of 21, and is the firm’s youngest equity partner. He is a business advisor specializing in automating our clients’ back offices, especially dealing with everything done in Excel and QuickBooks. He has designed and written custom front-end software packages that handle billing, inventory tracking, warehouse logistics, delivery logistics, as well as synchronization with QuickBooks. He also oversees everything in the firm’s back office relating to technology and the network, and is the head of the internal Research & Development department.


Rally Partnerships

Boys and Girls Club

There are a lot of issues on the west side of I-4, lots of things that aren’t yet as they ought to be. It would be easy to get discouraged or overwhelmed. The downtown credo challenges us to reject despair and engage problems knowing that we can make an impact for good. It’s with that in mind that we’ve put our stamp on this little club located inside the Coaltion for the Homeless.
They average about 75-80 club members. These are school-age kids ranging from kindergarten through high-school. Most of them live at the Coalition or in the surrounding neighborhood. The staff of the club are committed to helping these kids navigate a life of tough choices by giving them, “a moral compass.” So we organize events, volunteer to teach classes, and pitch in wherever we can.

Green Up Orlando / Keeping Orlando beautiful

Keeping Orlando beautiful
They don’t call it the city beautiful because it’s dirty, dried up, and dead. We’re not saying it needs to be Disney, but there’s no reason for our trash to be all over our streets moving into our waterways; or for our parks to be neglected and city gardens abandoned. That’s not how it ought to be.

Moved to action by our credo, we’ve put our stamp on two organizations making an impact on that issue: Keeping Orlando Beautiful, and Green Up Orlando. They both work out of City offices on a job that is bigger than their manpower or resources can handle alone. We go where they see the biggest need and organize clean-ups. They provide resources. It’s becoming a super-effective partnership. Go here for the latest projects, and here for what video of a clean-up.

New Image Youth Center

We love their committment to impacting Parramore through authentic relationships with kids. Located at the corner of Parramore and Church, the Center works with an average of 50 kids from 5 to 19yrs old.

Forming a sort of second family for kids, they’re there after school and help with homework, get them involved in scouting, and host holiday events. Kids ought to have an image of themselves that sets them up for success, and the ones that get involved at the New Image Youth Center are given just that.

Our credo has inspired us to help them out.